Self-Diagnostic Services The Revenue OS About Book a Call
Fractional CRO & Revenue OS

Your revenue team
is working hard.
Your system is the problem.

Most Series A–B founders I talk to got here on instinct and momentum — and now they're hitting the same wall: deals are inconsistent, the forecast is a guess, and nobody knows what "good" looks like for a rep. The system that got you here won't get you to $30M. I help you build the one that will.

Book a call Score your GTM free →
$30M+ ARR built at HubSpot
10→40% Outbound mix at Lattice
19→25% Win rate at Databox
Wiley '18 Inbound Selling author
Brian Signorelli
Background HubSpot (first 50 AEs) Lattice Vendr Databox Inbound Selling — Wiley 2018 HBS Sales Coach
Free tool

How scalable is your GTM, really?

Answer 12 questions about how your revenue engine actually works today — not how you wish it worked. You'll get an instant score across the dimensions that determine whether a Series A or B company can scale, plus a category-by-category breakdown of where the gaps are. The nine components of the Revenue OS are what a full engagement builds to fix what this surfaces.

12 questions ~3 minutes Instant score No email required to see results
GTM Readiness Diagnostic

These are the 12 questions an experienced operator asks in the first week of a GTM engagement. Answer honestly — the score is only useful if it's accurate.

Services
How we work together.

Every engagement starts with a conversation, then a half-day working session to make sure we're solving the right problem. From there, you decide how deep you want to go. There's no pressure to do more than what's useful — and no way to skip ahead before the foundation is solid.

Step 1 — Start here
Half-Day Workshop
$2,500
A focused 3–4 hour working session — in person if you can host me, Zoom if not. We work through your GTM together: what's actually happening, where the friction is, and what matters most to fix. No slides. No report. Just clear thinking and a shared view of reality.
What you walk away with
  • Honest outside read on your GTM — ICP, process, pipeline, team
  • Identification of your top 2–3 structural problems
  • A shared view on whether going deeper makes sense, and what that looks like
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Step 2 — Go deep
30-Day GTM Deep Dive
$18,000
A full month of real diagnostic work. I interview your team, review your documentation, audit your CRM and tools, and study how deals actually move. At the end, you have a fully written POV on what's broken, why, and exactly what to do about it — in priority order.
What's included
  • Stakeholder interviews across sales, marketing, and leadership
  • CRM audit, sales process review, and funnel analysis
  • ICP validation and win/loss pattern analysis
  • Full written diagnosis — what's broken, root causes, and why
  • Prioritized roadmap: what to fix, in what order, with what resources
  • Working session to walk through findings and answer hard questions
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Step 3 — Fix it
Ongoing Engagement
Two paths
Once you have the diagnosis, you decide how to move. I can run the implementation alongside your team, or stay in your corner as you execute. Either way, you own everything we build.
Fractional CRO — I implement
  • $10,000–15,000 / month · 3-month minimum
  • 2–3 days/week embedded in your business
  • I own the revenue function: sales process, rep workflow, pipeline reviews, coaching, hiring, board reporting, demand strategy
  • Revenue OS included — agents, playbooks, and brain documentation built as part of the engagement
Advisory — You implement, I advise
  • $3,000 / month · rolling, no minimum
  • Up to 10 hours/month — async access, calls, reviews, whatever's most useful
  • Priority email and Slack access — I respond to your real questions, not just scheduled ones
  • Senior pressure-test on your thinking as you execute — not running it, but never far
  • Available as a standalone engagement — no diagnostic or prior work required
Let's talk →
The Revenue OS
What "operating system" actually means.

Most early-stage revenue problems aren't tool problems. They're system problems — unclear ICPs, undefined sales stages, unstructured rep workflows, no forecasting discipline, and managers without a weekly operating rhythm.

Before building the OS, I spend a month going deep — interviewing your team, auditing your CRM, reviewing your documentation, and learning how deals actually move. The nine components below are what I build to fix what that work uncovers. You can't wire up automation and AI until this foundation exists.

Once the OS is in place, automation and AI amplify it. Without it, they just accelerate chaos.

01
ICP definition
Who you're hunting and why — validated with data, not intuition
02
Sales process
Stage definitions, exit criteria, and what actually moves deals forward
03
Methodology
A value-based selling framework — built from your win/loss data, not borrowed from a book
04
Hiring profile
The criteria, signals, and scorecard that make the next hire repeatable — not a gut call
05
Forecasting
A model built on qualified pipeline coverage, not rep optimism
06
Rep workflow
A defined operating rhythm so ramp time is predictable and output is consistent
07
Manager cadence
Pipeline reviews, 1:1s, call coaching, and QBRs — a function, not a title
08
Demand strategy
Inbound and outbound channel design that doesn't depend on the founder's network
09
Call coaching
A repeatable feedback loop that raises the floor for every rep over time
On AI and tooling
I advise on AI tool selection and vendor strategy, and bring a library of Claude-based GTM agents — for prospecting, call prep, pipeline analysis, and more. For Clay, n8n, or custom automation implementation, I scope the work and recommend the right specialist to execute it.
About
I've been the person you're about to hire.

I've spent my career walking into revenue functions that needed to be built or fixed — broken process, inherited pipeline, a team that's working hard without a system. I know what the CRM says versus what's real, and what a board expects in 90 days.

I was one of HubSpot's first 50 AEs and spent nine years watching the company grow from $1M to over $1B ARR. I built the partner channel from zero to $30M ARR before leading global sales teams across four regions.

Since then I've led commercial sales at Lattice, built Vendr's first revenue product, and currently serve as de facto CRO at Databox — running a live transition as the company navigates its transformation from legacy SaaS to AI-native SaaS.

I wrote the book on inbound selling — literally. Inbound Selling (Wiley, 2018) has been used at HBS and in sales orgs worldwide. A revised 2026 edition is in progress.

Publication
Inbound Selling
Wiley, 2018  ·  Updated 2026 edition in progress
Databox
VP Sales & Partnerships / de facto CRO
$5.4M new ARR in 16 months; win rate 19 → 25%; inbound-only to 70/30 in 6 months
Lattice
Sales Director, North America Commercial
$15M new ARR; rebuilt 30-person org from talent to process
Vendr
VP GTM
Built first revenue product — $2M to $10M ARR
HubSpot
AE → Manager → Director → Sr. Director, Global
$0 → $30M ARR partner channel; 9 years
Get in touch

Start with a conversation.

No pitch deck, no discovery form. Just a direct 30-minute conversation about where you are and where I can help.

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